Revolutionizing Payment Services with Industry Leading AI-Powered Sales Assistance
Purple Finance is a new entrant in the payment services industry, founded by respected industry leaders who provide deep and diverse experience in payment services and Ai applications. To drive market entry, Purple focuses on underserved market segments and special programs to attract high-value merchants in selected vertical markets. But what makes us distinct? We intend to become the transformational leader in payment services by using AI to give us a unique competitive edge in capturing market share and retaining customers.
Opportunity
Our niche-oriented vertical market sales strategies target the most receptive areas of the credit card services market. We further magnify this opportunity by our use of proprietary Ai apps to assist our sales agents in penetrating the market and effectively growing our customer base. Using our unique Ai-powered software, Purple Finance is positioned to better identify prospects and understand and retain our customers, ensuring sustainable growth and high customer retention rates.
Defining The Opportunity for Ai-Assisted Sales
Purple’s Ai “Sales Agent” software is being developed internally by Purple’s technology division. The AI Sales Agent is designed to assist our sales team, but it can also be adapted to work in any business-focused telemarketing organization. Purple’s Ai tools are capable of analyzing conversations, providing prompts, and offering guidance to sales team to help close deals in real time along with a suite of other insightful tools. Plus, its Ai Sales Assistant can live in a cohesive ecosystem of third-party sales services. It can be integrated, for instance, with major CRM platforms (e.g., Salesforce, HubSpot) and interface with various third-party sales tools.
Three Segment Market Strategy
Dual Pricing Services
Dual pricing is a relatively new service in the industry that promises significant benefits to many merchants. Purple has increased its focus on helping merchants explore the benefits of this program. For various reasons, many credit card service companies don’t attempt to convert their existing customers to this service or even offer it in the first place. Purple is capitalizing on this gap by specializing in offering this service to high-volume merchants.
Dual pricing for credit cards is a strategy where businesses charge different prices based on the payment method used by the customer. This approach helps businesses offset the transaction fees imposed by credit card processors, shifting the cost from the merchant to the customer. For example, a gas station might advertise one price for cash payments and a slightly higher price for credit card payments. This system allows businesses to maintain profitability while offering customers the flexibility to choose their preferred payment method.
Higher-Risk Merchants
High-risk merchants are not highly sought after by most credit card service companies, and most banks primarily focus on low to medium risk businesses. Purple is capitalizing on this lack of attention from other service providers by focusing on this sector. We will close sales by offering slightly lower transaction fees and using our AI to identify potential customers who are most likely to continue using our services. To enable this market strategy, Purple has made arrangements with numerous banks that are willing to support higher-risk merchants.
Merchants are considered ‘high risk’ by conventional banks based on factors such as the type of product or service, monthly sales volume, and business regions. High-risk merchant accounts typically incur higher fees and may require rolling reserves to protect against potential chargebacks. Purple will succeed in this market sector by offering tools to reduce chargeback incidents and maintaining flexible banking relationships.
General Merchant Services
Purple can also sell to any merchant, focusing on vertical markets we are successful in developing. We leverage the competitive edge provided by our AI sales tools. Competitive pricing is at the forefront of our mission. It is our goal to take a consultative approach with every client to ensure they have the best pricing available. We also educate our clients on how to use our solutions in the most cost-effective manner. We are always first when it comes to emerging technologies in the payment industry.
Contactless payments, mobile, tablet, etc. We give our customers access to any tool they want or need to make their business successful.
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As an industry disruptor, Purple offers stakeholders the opportunity to be on the ground floor of a new type of AI-powered payment services company.
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